Crafting thoughtful
brands for ambitious
companies & founders.

✢

Great brands aren’t built around appearances only or fleeting trends; they’re built with a strong mission, embedded in culture, and fuelled by a BIG idea. I create future-proofed brands rooted in strategic thinking, not just design. 

My approach means your brand will live beyond it's guidelines, I'll arm you with tools to implement your brand seamlessly across channels, allowing for flexibility while maintaining consistency.

Branding. Graphic Design. Paid Ads. Social Media Assets. Marketing Collateral. Strategy. Logos. Web Design. Art Direction. Messaging. Positioning.

Strategy

Brand Workshop
We’ll work together in a collaborative session to define your brand’s identity, values, and direction. This ensures a clear foundation for impactful strategies moving forward.
Research & Insights
We’ll analyse your audience, market, and competitors to uncover key insights. These data and market driven findings will shape a strategy that resonates with your intended customers
Positioning
We’ll define where your brand fits in the market, ensuring it stands out with a clear and memorable identity that connects with your audience.
Naming
You may or may not already have a name for your brand – if not we can work together to figure out a name that works best for you. I can also support the purchase and obtaining of domains and necessary social handles.
Mission, Vision & Values
We’ll craft a mission, vision, and values that reflect your purpose, inspire growth, and guide decisions, aligning your team and audience.

Identity

Big Brand Concept
Probably the most important yet overlooked part of the process. It's important to figure out that big brand idea this will be the backbone for your visual and verbal communications . Every creative decision has a why that tie back to the big idea. 
Logo System
We’ll design a versatile logo system that communicates your brand’s identity clearly and works seamlessly across all platforms and mediums.
Colours & Typography
We’ll select a color palette and typography that embodies your brand’s personality, ensuring consistency in every interaction.
Voice & Messaging
We can define a unique voice and messaging style that captures your brand’s tone, connects with your audience, and ensures clarity across all communication.
Brand Guidelines
Creating brand guidelines that are useful for you and your team to keep the brand continously consisent.

Activation

Website Design
We create sleek, responsive websites that deliver exceptional user experiences, tailored to your brand’s needs. From concept to launch, we ensure your website is both visually stunning and highly functional across all devices.
Art Direction
Our art direction services bring your brand’s vision to life with a cohesive visual identity, ensuring consistency across all touchpoints. We focus on creative direction, concept development, and imagery to help your brand stand out.
Brand Campaigns
We design impactful brand campaigns that drive awareness and build loyalty. Through strategic messaging and multi-channel marketing, we help your brand connect with your audience and leave a lasting impression.
Apparel & Merchanise
I can design custom apparel and merchandise designs promote your brand . From T-shirts to branded accessories.
Marketing Collateral
Both print and digital marketing collateral is so important to support the brand. Whether it's part of the brands launch or just subsquent campaign material, I can support with that. 

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Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺ Let's create something together ✺

 Francesca

Smith 

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